by Caitlin Vandewater | Mar 4, 2026 | Industry Insights, Merchandising, Variable Operations
In the fast-moving world of automotive retail, your website is no longer just a digital brochure; it’s your most productive—or most neglected—salesperson. For dealership groups, managing a digital presence across multiple rooftops has traditionally been a game of...
by Caitlin Vandewater | Feb 27, 2026 | Digital Marketing, Merchandising, Variable Operations
In the fast-moving world of automotive retail, your website is no longer just a digital brochure; it’s your most productive (or most neglected) salesperson. For dealership groups, managing a digital presence across multiple rooftops has traditionally been a game of...
by Caitlin Vandewater | Feb 22, 2026 | Fixed Ops, Merchandising
In the world of automotive retail, 2026 is less of a “new year” and more of a “meticulously calculated recalibration.” If the last few years were a chaotic scramble of supply chain ghosts and “market adjustment” stickers, 2026 is...
by Caitlin Vandewater | Aug 13, 2025 | Merchandising, Photography
The Blueprint for Flawless Vehicle Photography We see it every day: a top-tier vehicle hits a dealer’s inventory, but its online listing falls flat. The photos are inconsistent, incomplete, and fail to capture the true value of the car. It’s a frustrating,...
by Caitlin Vandewater | Jul 23, 2025 | Merchandising, Photography
How Photo Order Dictates VDP Success Your team has done the work: they’ve followed a blueprint to capture high-quality photos for a new vehicle in your inventory. But the process doesn’t end there. The order in which you upload and present those images is just...
by Caitlin Vandewater | Jul 9, 2025 | Merchandising, Photography, Variable Operations
As a dealership manager, you know your Vehicle Detail Pages (VDPs) are your digital showroom. But does your online inventory tell a consistent, compelling story? Or is your photo process a chaotic mix of random shots that confuses customers and kills conversions?...
