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The Skill That Gets Them Hired: Why Your Tech School Needs Video MPI Training

The Skill That Gets Them Hired: Why Your Tech School Needs Video MPI Training

by Caitlin Vandewater | Mar 20, 2026 | Fixed Ops, Video MPIs

In the modern service lane, the wrench is only half the battle. As we move into 2026, the automotive industry has reached a tipping point: transparency is no longer a luxury—it’s a requirement. Major brands and top-tier dealership groups are increasingly mandating...
The VDP Crisis: Why “Digital Sameness” and AI Gimmicks Are Eroding Your Dealership’s Trust

The VDP Crisis: Why “Digital Sameness” and AI Gimmicks Are Eroding Your Dealership’s Trust

by Caitlin Vandewater | Mar 18, 2026 | Merchandising, Photography, Variable Operations

The modern automotive battlefield isn’t the asphalt of your lot; it’s the pixels on a screen. We all know the stats: virtually every car buyer starts their journey online. Your digital showroom is your showroom. Yet, a strange phenomenon has taken over...
Your “Quick” MPI Videos Are Killing Your Sales

Your “Quick” MPI Videos Are Killing Your Sales

by Caitlin Vandewater | Mar 15, 2026 | Fixed Ops, Video MPIs

Let’s be real: we’ve all been told that “attention spans are disappearing” and that customers want everything in 30 seconds or less. But when it comes to a $2,000 repair recommendation, a 15-second clip of a shaky flashlight pointing at a leaky strut...
Why Your Technicians Hate Video MPIs

Why Your Technicians Hate Video MPIs

by Caitlin Vandewater | Mar 6, 2026 | Fixed Ops, Video MPIs

In the world of modern automotive service, the Video Multi-Point Inspection (MPI) has become a double-edged sword. On one hand, Service Managers and Fixed Ops Directors see it as a transparent way to build trust with customers and increase average repair order (ARO)...
The Digital Frontier: AI Optimizations for Dealerships

The Digital Frontier: AI Optimizations for Dealerships

by Caitlin Vandewater | Mar 4, 2026 | Industry Insights, Merchandising, Variable Operations

In the fast-moving world of automotive retail, your website is no longer just a digital brochure; it’s your most productive—or most neglected—salesperson. For dealership groups, managing a digital presence across multiple rooftops has traditionally been a game of...
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Recent Posts

  • The Skill That Gets Them Hired: Why Your Tech School Needs Video MPI Training
  • The VDP Crisis: Why “Digital Sameness” and AI Gimmicks Are Eroding Your Dealership’s Trust
  • Your “Quick” MPI Videos Are Killing Your Sales
  • Why Your Technicians Hate Video MPIs
  • The Digital Frontier: AI Optimizations for Dealerships

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