by Caitlin Vandewater | Mar 15, 2026 | Fixed Ops, Video MPIs
Let’s be real: we’ve all been told that “attention spans are disappearing” and that customers want everything in 30 seconds or less. But when it comes to a $2,000 repair recommendation, a 15-second clip of a shaky flashlight pointing at a leaky strut...
by Caitlin Vandewater | Mar 6, 2026 | Fixed Ops, Video MPIs
In the world of modern automotive service, the Video Multi-Point Inspection (MPI) has become a double-edged sword. On one hand, Service Managers and Fixed Ops Directors see it as a transparent way to build trust with customers and increase average repair order (ARO)...
by Caitlin Vandewater | Mar 4, 2026 | Industry Insights, Merchandising, Variable Operations
In the fast-moving world of automotive retail, your website is no longer just a digital brochure; it’s your most productive—or most neglected—salesperson. For dealership groups, managing a digital presence across multiple rooftops has traditionally been a game of...
by Caitlin Vandewater | Mar 2, 2026 | Fixed Ops, Video MPIs
The automotive industry is changing faster than a dual-clutch transmission, but many tech school curriculums are still stuck in the era of paper clipboards and carbon-copy forms. While students are learning to tear down engines, they’re missing the single most...
by Caitlin Vandewater | Feb 27, 2026 | Digital Marketing, Merchandising, Variable Operations
In the fast-moving world of automotive retail, your website is no longer just a digital brochure; it’s your most productive (or most neglected) salesperson. For dealership groups, managing a digital presence across multiple rooftops has traditionally been a game of...
