by Caitlin Vandewater | Jul 9, 2025 | Merchandising, Photography, Variable Operations
As a dealership manager, you know your Vehicle Detail Pages (VDPs) are your digital showroom. But does your online inventory tell a consistent, compelling story? Or is your photo process a chaotic mix of random shots that confuses customers and kills conversions?...
by Caitlin Vandewater | Jun 25, 2025 | Digital Marketing, Merchandising, Variable Operations
The car business is certainly a cyclical industry, and recent economic shifts have created new challenges. Political turmoil, international issues, and domestic strife may have driven many buyers to lots in Q1 and Q2, but as we head into Q3, the market is looking a...
by Caitlin Vandewater | Jun 4, 2025 | Merchandising, Photography, Variable Operations
Every car dealership faces the inevitable challenge of aged inventory. You know the drill: the flooring costs pile up, valuable capital is tied down, and that once-promising vehicle just sits, collecting dust and depreciating in value. It’s a common pain point,...
by Caitlin Vandewater | May 21, 2025 | Digital Marketing, Merchandising, Variable Operations
In our previous article, “Unlock Your Online Sales: Leveraging the Power of Vehicle Descriptions” we dove into the importance of custom vehicle descriptions and the positive impact storytelling can have on your lead generation and conversion rates. That article...
by Caitlin Vandewater | May 14, 2025 | Digital Marketing, Merchandising, Variable Operations
Leads, clicks, conversions – these are the lifeblood of online car sales. From the first website visit to the final handover, every interaction is an opportunity to connect buyers with their perfect vehicle. Your branding and sales staff certainly play their part, but...
