Master Your Digital Showroom. Modernize Your Service Lane.
Whether you turn wrenches or sell vehicles, competing in today’s automotive marketplace can be ruthless. Surfwrench gives you the competitive edge with strategies developed in the service lane and on the sales floor. We deliver a blueprint for profitability, transforming your VDPs into sales machines and empowering your service teams with video inspection training that builds unshakable customer trust.
About Us
From the Service Drive to the Showroom Floor.
At Surfwrench, our philosophy is simple: the best strategies are born from real-world experience.
Our company wasn’t founded in a boardroom. It was co-founded by a BMW Elite Master Technician who spent decades working in dealerships, side-by-side with seasoned digital marketers. We built Surfwrench to bridge the gap between the challenges you face every day and the digital solutions that promise to solve them.
Every service we offer, from digital merchandising that drives vehicle sales to our Video MPI training that empowers technicians, has been battle-tested in-house to deliver real, measurable results. We provide actionable strategies that make your entire operation run better, faster, and more profitably.
What We Do
Igniting Your Dealership’s Biggest Growth Engines
Your dealership has two core revenue centers: sales and service. We offer specialized strategies for both. By optimizing the overlooked assets in your digital toolbox, we help you connect with ready-to-buy customers and increase profitability across your entire operation.
Video MPI Training
Ready to elevate your service lane’s profitability, empower your technicians and build unparalleled customer trust? Led by experienced technicians and communication experts, our Video Multi-Point Inspection Training Courses focus on the power of video in the service lane and clearly articulating the necessity and long-term value of each repair.
This comprehensive approach increases repair approval rates and identifies opportunities for maximizing customer retention and your dealership’s bottom line.
Vehicle Detail Page Optimization
Looking to sell more cars on the internet? With the Surfwrench’s vehicle detail page (VDP) optimization services, your cars get more views, which means you can sell them faster, even at higher prices. Get high intention leads that turn into sales at a higher rate than AI-generated copy or generic descriptions from the manufacturer.
Online Sales Channel Optimization
With new ways to sell cars on the internet coming out every day – which ones actually make you money? With our Third Party Sales Channel Optimization, we get you in the right channels to sell more cars and spend less on channels that don’t perform. We understand what it takes to rank on platforms like CarGurus, AutoTrader, Cars.com, and Edmunds and what fuels the algorithms on these platforms.
Explore All We Can Do For You
Google My Business Optimization/Management
Looking to get more hits on Google? With our Google My Business Optimization service, we plug you into the most powerful tools on the internet with seamless efficiency — getting you more eyes on your site!
Blogging
Everyone’s story in the automotive industry is different – tell yours in the most compelling way possible. We use blogging to talk about products, procedures, and upcoming news and events in a way that customers love and search engines can’t ignore. If you want to radically change the narrative on the internet and dominate local search results – Surfwrench Digital’s Blogging expertise can get you pointed in the right direction.
Comprehensive Vehicle Photography Guides
Don’t have the budget for a full-time photographer? Our comprehensive photography guides give your existing team a step-by-step blueprint to capturing professional, high-converting images for your VDPs. It’s the fastest way to elevate your digital presence.
Social Media Services
Looking to grow your social media presence? With Surfwrench Digital, we take your brand and leverage it against the entire social media sphere to drum up more sales, reviews, and keyword rank.