Authentic Photos. Real Sales. Surfwrench Photography Guides.
Unlock 3X More Clicks, Leads, & Conversions for Your Dealership. Get Your Guides!Photography Guides Built for Dealership Success.
Many guides offer general photography advice, but few are truly tailored to the specific needs of automotive dealerships. Our resources break down the exact shots to take and how to effectively deploy your photos to maximize your online impact.
- These techniques can be implemented today to tap into the power of visual storytelling.
- Learn how to effectively take vehicle photos – all you need is your smartphone!
- Insight into photo editing and what order your images should appear in your listings.
- Learn how to create effective visual hooks that draw customers to your listings, increase your qualified leads, and drive conversions from your online sales platforms.
- Put your customers authentically in the driver’s seat.
We’ve tried and tested these methods on thousands of vehicles, so you can build vehicle detail pages that truly resonate with customers and search engines, giving your dealership a clear competitive edge on all of your listing platforms.
The online sales growth you're looking for is within reach.
Maximize the impact of your vehicle photography!
Who is this for?
- In-House Dealership Photographers
- Dealership Marketing Executives
- Freelance Automotive Photographers
- Used Car Retailers
- Any business that sells cars looking to get a competitive edge online.
- Dealerships or used car retailers struggling to move old inventory.
Your Blueprint for High-Converting Listings.
Your vehicle photos are an essential way to make an impression with a potential buyer, especially on third party sales platforms. Our guides empower you to transform every click into a real opportunity, driving more engagement and sales than ever before.
Here’s how Surfwrench Photography Guides deliver real results for your dealership:
Boost Engagement & Conversions
High-quality, custom photos grab attention, leading to more clicks, increased leads, and ultimately, higher conversion rates for your listings. Capture customers who are ready to buy at the bottom of the sales funnel.
Elevate Your Dealership's Brand
Every professional photo is a reflection of your commitment to quality and detail. Our guides help you project a polished, trustworthy image, setting your dealership apart and enhancing your brand perception.
Dominate the Digital Marketplace
Stand out on crowded third-party platforms like Edmunds, Cars.com, AutoTrader, and CarGurus. Professional photography ensures your listings are noticed, helping you gain more leads and sales against the competition.
Build Unshakeable Trust
Showcasing each vehicle with authentic, professional images verifies its actual condition and inventory. Unlike generic or artificial backgrounds, our methods help you foster transparency, building buyer confidence that translates into sales. Plus, ensure your vehicles are running properly with no warning lights visible – a simple step that significantly reduces click-out rates.
Streamlined & Effective Workflow
Learn easy-to-teach composition principles, lighting techniques, and staging tips that make your photography efficient and consistently professional. These actionable insights enhance user experience and even improve your website’s SEO.
Are Your Online Listings Falling Flat?
- Struggling to stand out? Your vehicles might get lost in a sea of generic listings, missing out on crucial first clicks that lead to sales.
- Battling buyer skepticism? Using stock images or reused photos can erode trust, making potential customers question the authenticity of your inventory. Artificial backgrounds, while seemingly a quick solution, can make images appear artificial and undermine authenticity.
- Wasting valuable time? An inefficient photography process can add unnecessary hours to your production schedule, pulling resources away from other important tasks.
- Inconsistent visual quality? Unlevel shots, poor lighting, or missing key details can make your dealership appear unprofessional and less reliable.
- Not converting enough browsers into buyers? If your photos aren’t telling a story, they’re not creating the emotional connection that turns interest into a test drive.
Solve these frustrations & elevate your vehicle listings.
These Guides Could Transform Your Entire Online Listing Strategy.
With Surfwrench’s comprehensive Photography Guides, you’ll gain the practical knowledge and techniques needed to capture stunning, authentic vehicle photos that drive real results for your dealership. These aren’t just generic tips; they’re actionable strategies refined through extensive experience.
- Mastery of Essential Techniques: Learn foundational photography principles, including how to achieve perfectly level shots , optimize natural lighting , and utilize zoom settings effectively for both scale and detail.
- A Proven Shot-by-Shot Blueprint: Follow our unconventional yet highly efficient shot order, structured to ensure you capture every relevant detail without wasting production time. This includes comprehensive interior and exterior sequences.
- Guidance for Every Detail: Discover how to effectively photograph all key features, from infotainment screens and instrument clusters to interior compartments , exterior accents , and even tire tread.
- Best Practices for Staging & Preparation: Understand the importance of vehicle preparation, ensuring cars are cleaned inside and out before shooting. Learn how to utilize a dedicated staging area to create consistency and highlight your vehicles effectively.
- Smart Use of Technology: Get insights on recommended equipment, including how modern cellphone cameras can deliver excellent results. Learn when and how to properly incorporate (or avoid) AI-generated backgrounds to maintain authenticity and avoid an artificial look.
- Confidence in Every Click: Build trust and transparency with potential customers by showcasing vehicles in their actual condition. Our guides help you create visual narratives that truly tell the story of each car, moving buyers closer to a purchase.
EXAMPLE PAGE:
It’s time to capture attention and drive sales.
Your Comprehensive Photography Guide Packages
Surfwrench provides a full suite of Photography Guides, each tailored to a specific vehicle type, ensuring you have precise, actionable strategies for every vehicle in your inventory.
This includes:
2-Row SUVs
3-Row SUVs
Trucks
Sedans
Coupes/Convertibles
Every package includes two essential resources:
Photography Shot Guide:
This core document provides best practices for retail automotive photography, including composition, lighting, staging, and equipment use. It teaches you to capture compelling images that build trust and showcase vehicle value.
You’ll learn effective shooting techniques, such as:
- Maintaining level shots.
- Shooting from eye-level.
- Optimizing zoom settings.
This guide is designed to make the photography process efficient so you can capture a comprehensive set of images, without adding time to your process.
Editing & Ordering Appendix:
Designed as a complement to the main guide, this appendix outlines the exact order to take and upload photos for vehicle detail pages, tailored for your specific vehicle type.
This resource:
- Ensures a seamless workflow from capture to upload for impactful listings
- Provides core editing rules and organization tips.
- Illustrates recommended upload order to create a cohesive visual narrative.
This guide helps you present a comprehensive “virtual tour” of the vehicle, mimicking a first-person view from every area of the car.
Expert Guidance for Your Vehicle Photography Needs
This comprehensive collection ensures every vehicle in your diverse inventory — from sedans to trucks and SUVs — benefits from consistent, high-impact photography, creating a unified and professional online presence that drives maximum engagement and sales.
$799 – Access to All 5 Vehicle Shot & Upload Guides
Choose Your Path to Photography Mastery
Every dealership’s inventory and operational needs are distinct. If you’re looking for a specific combination of guides, select your preferred guide below and proceed to the checkout page to customize your bundle.
2-Row SUVs
3-Row SUVs
Trucks
Sedans
Coupes/Convertibles
When you add 2, 3, or 4 bundles to your cart, use the corresponding coupon code at checkout for a discount!
Buy 2 Guides Coupon
Use code BUY2BUNDLES
You save $49! (Total: $349)
Buy 3 Guides Coupon
Use code BUY3GUIDES
You save $98! (Total: $499)
Buy 4 Guides Coupon
Use code BUY4GUIDES
You save $147! (Total: $649)