Surfwrench Blog
Automotive Industry Insights & Marketing Tips
Video MPIs for New Vehicles Matter More Than You Think
Let’s start with a scenario: You are a technician at a OEM dealership that has recently incorporated Video Multipoint Inspections into its service lane. One of the first vehicles to come into your bay has just over 5000 miles on the odometer and is in pristine...
The Blueprint for Flawless Vehicle Photography
The Blueprint for Flawless Vehicle Photography We see it every day: a top-tier vehicle hits a dealer’s inventory, but its online listing falls flat. The photos are inconsistent, incomplete, and fail to capture the true value of the car. It's a frustrating, missed...
Arrange Your VDP Photos to Convert More Leads
How Photo Order Dictates VDP Success Your team has done the work: they’ve followed a blueprint to capture high-quality photos for a new vehicle in your inventory. But the process doesn't end there. The order in which you upload and present those images is just as...
The Case for Video Multi-Point Inspections
Table of Contents The Genesis of Our Method: Lessons from a BMW Master Technician The Key Benefits of Video Multi-Point Inspections Implementing Video MPIs: What You Need To Know Best Practices for Video MPIs The Critical Role of Follow-Up Conclusion Does your Fixed...
How a Standardized Shot List Unlocks Higher VDP Conversions
As a dealership manager, you know your Vehicle Detail Pages (VDPs) are your digital showroom. But does your online inventory tell a consistent, compelling story? Or is your photo process a chaotic mix of random shots that confuses customers and kills conversions?...
What to Do When Your Dealership Is Slow: Empowering Your Customers for Success
The car business is certainly a cyclical industry, and recent economic shifts have created new challenges. Political turmoil, international issues, and domestic strife may have driven many buyers to lots in Q1 and Q2, but as we head into Q3, the market is looking a...
Elevating Your Online Merchandising to Move Aged Inventory
Every car dealership faces the inevitable challenge of aged inventory. You know the drill: the flooring costs pile up, valuable capital is tied down, and that once-promising vehicle just sits, collecting dust and depreciating in value. It's a common pain point, and...
Best Background for Car Photos: Natural vs. Dealership Marquee
Your online vehicle listings are prime real estate, and the photographs are your most compelling billboards. But are you maximizing their impact? Many dealerships face a pivotal choice when staging their inventory online: should those eye-catching shots feature a...
Crafting Killer Vehicle Descriptions: Strategies for Higher Leads & Conversions
In our previous article, “Unlock Your Online Sales: Leveraging the Power of Vehicle Descriptions” we dove into the importance of custom vehicle descriptions and the positive impact storytelling can have on your lead generation and conversion rates. That article...
Unlock Your Online Sales: Leveraging the Power of Vehicle Descriptions
Leads, clicks, conversions – these are the lifeblood of online car sales. From the first website visit to the final handover, every interaction is an opportunity to connect buyers with their perfect vehicle. Your branding and sales staff certainly play their part, but...