by Caitlin Vandewater | Aug 13, 2025 | Merchandising, Photography
The Blueprint for Flawless Vehicle Photography We see it every day: a top-tier vehicle hits a dealer’s inventory, but its online listing falls flat. The photos are inconsistent, incomplete, and fail to capture the true value of the car. It’s a frustrating,...
by Caitlin Vandewater | Jul 23, 2025 | Merchandising, Photography
How Photo Order Dictates VDP Success Your team has done the work: they’ve followed a blueprint to capture high-quality photos for a new vehicle in your inventory. But the process doesn’t end there. The order in which you upload and present those images is just...
by Caitlin Vandewater | Jul 16, 2025 | Video MPIs
Table of Contents The Genesis of Our Method: Lessons from a BMW Master Technician The Key Benefits of Video Multi-Point Inspections Implementing Video MPIs: What You Need To Know Best Practices for Video MPIs The Critical Role of Follow-Up Conclusion Does your Fixed...
by Caitlin Vandewater | Jul 9, 2025 | Merchandising, Photography, Variable Operations
As a dealership manager, you know your Vehicle Detail Pages (VDPs) are your digital showroom. But does your online inventory tell a consistent, compelling story? Or is your photo process a chaotic mix of random shots that confuses customers and kills conversions?...
by Caitlin Vandewater | Jun 25, 2025 | Digital Marketing, Merchandising, Variable Operations
The car business is certainly a cyclical industry, and recent economic shifts have created new challenges. Political turmoil, international issues, and domestic strife may have driven many buyers to lots in Q1 and Q2, but as we head into Q3, the market is looking a...
