Surfwrench Blog
Automotive Industry Insights & Marketing Tips
Importance of Custom Vehicle Photography for Your Dealership
We've heard it countless times: you only get one chance to make a first impression. For auto dealerships, that first impression is often formed by the images of your vehicles. While a robust website, strong digital marketing strategies, and a solid social media...
Why Do My Third Party Platforms & Websites Always Die at the End of the Month?
Ever notice how certain online platforms or third-party services seem to struggle, or even crash, right at the end of the month? You're not alone. Many businesses experience these frustrating slowdowns, and while we won't name specific vendors – because these issues...
Beyond the Showroom: Why Auto Dealerships Need a Powerful Website
Regardless of your industry, we’ve all heard the familiar refrains: “A website is an essential part of running a business today,” “Your website is the employee that never sleeps,” and “As more of our lives move online…”. These statements, while often repeated, ring...
Why Automotive Salespeople Should Skip the Personal Website
More and more of the automotive buying process is moving online. Many customers begin their sales journey on the internet and as a salesperson, you may be looking for ways to capitalize on this. The question you may be asking yourself is: do I need a personal website?...
How Can My Dealership Sell More Cars?
Whether you are trying to hit your manufacturer incentives for new car sales or just looking to make a bit more on your used inventory: selling more cars comes down to effectively leveraging the internet. Every single bit of inventory you have is unique, with the...
How Can My Dealership Convert More Internet Leads?
As any good internet manager will tell you, gaining more leads and converting more leads are two separate metrics. Great merchandising and pricing can help your dealership create more leads, but if these leads are not converting into sales, it can feel like a wasted...
What are the Best Online Sales Channels for a Car Dealership?
Where are your potential customers right now? Chances are, they're not just browsing your website. In today's digital age, car buyers are actively searching on third-party platforms. Is your dealership missing out? From established franchises to independent dealers,...