by Caitlin Vandewater | Apr 9, 2025 | Digital Marketing, Industry Insights, Surfwrenchonomics
More and more of the automotive buying process is moving online. Many customers begin their sales journey on the internet and as a salesperson, you may be looking for ways to capitalize on this. The question you may be asking yourself is: do I need a personal website?...
by Caitlin Vandewater | Apr 3, 2025 | Digital Marketing, Industry Insights, Surfwrenchonomics
Whether you are trying to hit your manufacturer incentives for new car sales or just looking to make a bit more on your used inventory: selling more cars comes down to effectively leveraging the internet. Every single bit of inventory you have is unique, with the...
by Caitlin Vandewater | Mar 26, 2025 | Digital Marketing, Industry Insights, Surfwrenchonomics
As any good internet manager will tell you, gaining more leads and converting more leads are two separate metrics. Great merchandising and pricing can help your dealership create more leads, but if these leads are not converting into sales, it can feel like a wasted...
by Caitlin Vandewater | Mar 19, 2025 | Digital Marketing, Industry Insights, Surfwrenchonomics
Where are your potential customers right now? Chances are, they’re not just browsing your website. In today’s digital age, car buyers are actively searching on third-party platforms. Is your dealership missing out? From established franchises to...
