Video MPI Training Built in the Service Lane, Not the Boardroom
Developed & Battle Tested by a BMW Elite Master Technician. Request a DemoYou Know the “Why” Behind Video MPIs. We’ll Teach You the “How”.
Dealerships are often quick to adopt video platforms, but technicians, service advisors, and management rarely get the full-scale training they need to adequately integrate videos into their everyday practice.
Your video platform provider may teach you how to use their program, but their trainings focus on the “why” of Video MPIs. You’ve been told it builds trust and will lead to more service and maintenance sales, but do you have the tools to help make it happen?
We Made the Mistakes. You Get the Results.
With our training, you’ll learn the “how” from a trained expert who is in the trenches with you. Each video module breaks down a key part of the Video MPI process, what to say, what to highlight, and how to complete a successful video, regardless of vehicle condition or what the customer came in for.
We admittedly created our courses and guide because we were forced to start doing Video MPIs at our dealerships. And instead of keeping this knowledge to ourselves, we want to help you learn from our mistakes and take our best practices and put them into action for your shop.
Camera Shy? We’ve Got You Covered.
Does anyone really like the sound of their own voice? We haven’t met anyone who does. The benefit of Video MPIs is it isn’t about you – it’s about the customer and their vehicle. Sure, you’re the one narrating, but you’re tasked with talking about something you do day in and day out: diagnosing and repairing cars.
You lean into your expertise, we’ll provide you with the roadmap to feel comfortable on camera.
Not Sure What to Say? Plagiarize Our Scripts.
Do you feel pressure to put on a “sales” voice when recording a service walkaround video? Not sure exactly how to start and finish your videos?
Our scripting examples provides you with clear direction on what parts of a car to highlight, which order to highlight everything in, and what to say about each area of the vehicle. We’ve put together examples on how to create videos for vehicles in any condition and successfully deliver recommendations to service advisors and customers.
Forget About Sounding Salesy
The biggest misconception with Video MPIs is that they are all about selling new service. Our approach focuses on showcasing the vehicle condition and why certain repairs are needed for safe vehicle operation. Save the estimation process for the Service Writers and Advisors.
Our scripting allows you to do what you do best: diagnosing what’s working with a vehicle, what could go wrong, and what needs attention. Effective Video MPIs focus on providing customers with a honest view of their car rather than simply selling service.
Short Term Pain, Long Term Gains
Like it or not, video services are not going anywhere. Video MPI services provide customers with a heightened level of transparency AND an opportunity for technicians to showcase their expertise. Learning to create effective videos is a learned skill, just like replacing brakes or rebuilding an engine. The more you do it, the better you get at it.
You’ve got to put in the reps to see the results. Your store will not see overnight results from implementing Video MPIs in the service lane, but the long term benefits of renewed client trust and empowering technicians cannot be underscored.
Even if your current shop doesn’t have its ish together, we are here to help you develop this skill, so that if you end up at a place where videos are mandatory and the system is smooth, you bring your A game to the table.
Eliminate “It Wasn’t Like That Before” Doubts
Tired of hearing “It wasn’t like that before I brought it to you”?
Automotive technicians are part-time detectives. A customer will come in hearing a clanking noise and its your job to determine what the culprit is. And what makes a detective successful? Quality evidence. Video MPIs are not just a service for customers; they provide you with the timestamped, visual evidence of vehicle condition.
Get your videos recorded and banish this phrase from your customer and service advisor’s vocabulary.
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Take Your Video MPIs to the Next Level.
Turn a “Chore” Into Your Most Powerful Tool.
With Surfwrench’s comprehensive Video MPI Training Course, you’ll gain the practical skills needed to create authentic videos that drive real results for your dealership or shop. These aren’t just generic tips; they’re actionable strategies you can apply today.
Each guide and course provides:
- Full Breakdown of the Video MPI Process: From prepping for each video to establishing your shots, we’ve outlined the entire process from beginning to end.
- Scripting Templates: Our video resources and written guides breakdown what to say, when to say it, and how to speak to customers without sounding salesy or robotic.
- Mastery of Essential Techniques: Regardless of your video platform or dealership management software, we’ve outlined strategies and techniques to make your videos successful.
- Best Practices for Delivering Good, Bad & Ugly News: Regardless of why your customer brought their vehicle in, our guides help you communicate the current condition of a vehicle so they understand why certain repairs are needed or recommended.
- Confidence in Every Video: You don’t need to be Tarantino or Brad Pitt to be good at video MPIs. Our training will give you the foundation you need to make your video practice second nature instead of a “chore” your management has added to your list.
- Answers to Frequently Asked Questions: Based on our findings and best practices, we’ve structured our FAQs to give you clear insight into how we’ve achieved at 93% full watch rate on our video MPIs and solid increases in sales of maintenance and services.
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Printable Resources & Templates
Video Multi-Point Inspection Training Guide
A printable training guide that outlines our proven video MPI process, with scripting examples, links to video resources, FAQs, and more.
Pre-Video Vehicle Audit Worksheet
A cheat sheet for you to use to outline the vehicle condition, areas of concern, and general stats (tire depth, brake pad depth, etc).
Video MPI Script Template
A blank script for you to copy and fill in with your own information. As we said before, we encourage you to plagiarize this!
Full Sample Script
A look at the script for a complete video, including everything that was said in our sample video.
Shows what the complete dialogue looks like.
Get the Complete Toolkit. Master Video MPIs Today.
Unlock lifetime access to everything you need: two comprehensive video courses, all printable resources, and our battle-tested scripting templates. Get the entire program for a single payment of $399.