Unlock 3X More Leads & Sales w/ Our VDP Optimization.

Surfwrench: Your VDPs, Built to Convert.

What If Your VDPs Could Do More?

Untapped Potential

Are your Vehicle Detail Pages (VDPs) static spec sheets or a dynamic sales tools? VDPs hold immense potential, though many dealerships do not use them to their full advantage. If your VDPs are just listing specs instead of actively selling, you’re leaving valuable leads and conversions on the table.

A key to unlocking increased online leads and conversions lies in making your VDPs work smarter for your store. Incorporating geo-targeted, custom vehicle descriptions and professional photography not only adds more keyword rich content and meta data to your website, but can have a dramatic impact on your third party channel rankings, leads, and conversions.

Why Partner with Surfwrench?

Choosing Surfwrench means gaining a partner with a foundation in automotive digital marketing expertise and a focus on tangible growth.

20+ Years Collective Experience: Leveraging decades of digital marketing specifically within auto dealerships and SMBs.
Strategic Simplicity: Implementing practical solutions within your existing systems for impactful results without added complexity.
Integrated Solutions: Connecting your merchandising, variable ops, and digital efforts for a unified online sales process.
Prioritizing Your Sales Growth: Our solutions are designed to directly enhance client experience and drive significant increases in online sales.

See the Dramatic Growth VDP Optimization Delivers

Let’s take a look at the real impact a focused VDP strategy can have. The results outlined below are what we’ve achieved through our work for one of our partner dealerships.

Key Metrics (2021 vs. 2024)

Our partnership with this dealership resulted in a 3X increase in both internet leads and internet sales. We developed a comprehensive strategy to maximize their online presence and make their vehicle listings work smarter for them across their digital sales channels.

The strategy implemented for this dealership group included:

SEO Retargeting: Executed full SEO retargeting campaigns (Performed 6x).
Website Content Rewrite: Completely rewrote website content (Performed 3x).
Merchandising & Content: Provided full merchandising photography & geotargeted custom copy for new & used vehicles.
3rd Party Sales Channel Optimization: Strategically refined presence on platforms by dropping KBB ICO and AutoTrader, adding Edmunds, and maintaining CarGurus and CarFax. Also fine-tuned strategies for performance on these channels.
Secondary Contact Copy Optimization: Optimized secondary automated email copy for improved engagement.

Forging A Smarter Path to Real Online Sales Growth

We go beyond simply checking off marketing tasks. We build a powerful, results-driven online merchandising system that puts your Vehicle Detail Pages (VDPs) at the center of your sales strategy. Our approach combines these key elements to ensure your listings do more than just appear – they connect with buyers and drive performance:

Authentic Storytelling

Custom Vehicle Descriptions: We craft custom, geotargeted narratives that go beyond specs, connecting with potential buyers on a human level and significantly improving SEO visibility.

Generic Vehicle Description

Surfwrench Custom Vehicle Description

Engaging Visuals

Professional Photos: High-quality, authentic photos build trust and allow buyers to visualize themselves with the vehicle, driving engagement.

Strategic Optimization

VDPs, SEO, & 3rd Party Channels: We fine-tune your VDP content, website structure, and third-party presence for maximum discoverability and performance across all channels.

Results-Focused Strategy

Everything we do is designed to drive higher quality leads, streamline the sales funnel, and directly increase your online revenue.

The online sales growth you're looking for is within reach.

Let’s discuss how VDP Optimization can unlock your dealership’s online potential.

Connect w/ Our Experts

Call Us

877-653-5828

Email Us

info@surfwrench.com