Starting a company isn’t easy. Trust us — we’ve been there. Starting a car company — well that’s damn near impossible. The amount of capital, both human and physical, that is required is absolutely daunting. Since about the midpoint in the past century, few upstarts have been able to cope with the stringent regulations and vicious marketplace that is the automotive industry. This is why the seeming ethereal emergence of the Saturn company is so impressive, and why it caused more cocked eyebrows than Leo DiCaprio’s performance in Django Unchained.
In this article, we are going to be looking at one of the most fascinating companies to ever grace the automotive stage. A company that didn’t make the most innovative or even interesting cars, but a company that was built from the ground up to be new, innovative, and inherently competitive — and how it all went terribly wrong. Continue reading “Saturn: That Awkward Moment When GM Started a Japanese Car Company”