When the Hatchback Market is a Keg, the Matrix is the DregsWeird things happen in the wake of financial collapse and high gas prices. Entire industries fall apart, decentralize, and then cobble themselves back together. Often times, the lack of capital changes buying patterns, even as price rebounds and consumer tastes have been forever altered. One of the most incredible examples of this is the market for beer: in good economic times, people consume less beer. However, in the wake of things in 2008, the craft beer market has exploded, giving rise to hundreds of small batch craft beer makers. This is not an article about economics, nor is it about beer (as much as we would love that).
Instead this article focuses on a market segment that has exploded in the wake of financial problems and expensive gas: the small car market. Seriously, the middle 2000s created perfect conditions for the rise of the small car market, and now in the middle 2010s we are reaping the rewards. However, not all small cars are created equal, as seen most viciously in the example of the Toyota Matrix. This bland, tepid sh*tbox in a sea of interesting, fun, charismatic, and downright fantastic small, 5-door hatchbacks is a reminder that for every Three Heads Brewing, Saranac, and New Belgium there is still an Old English 40 oz.